Did you know that Tarte’s Shape Tape Concealer is the #1 concealer brand in the U.S.? As a Shape Tape loyalist myself, I can see why everyone else continues to re-purchase it. The only obstacle one may run into on their quest for attaining the arguably best concealer on the market, is picking out the right shade. It is my hope that I can help you choose your shade with the below swatch comparisons between Tarte & popular drugstore brand concealers.
Tarte Shape Tape 20B Light
Tarte Shape Tape ’20B Light’ and Milani Conceal + Perfect Concealer ‘110 Nude Ivory’ are both shades for lighter skin but each with differing undertones. Tarte 20B appears more cool-toned than Milani 110 Nude Ivory, which pulls more warm-neutral when swatched. Shape Tape 20B is a great shade for lighter skin with cool, pink, or even rosy undertones.
Tarte Shape Tape 20S Light Sand
Tarte Shape Tape ’20S Light Sand’ is quite close with L’Oreal Infallible Concealer ‘330 Ivory’. Both of these concealers are long-wearing with a full coverage formula designed to last all day long. Shape Tape 20S Light Sand is perfect for light skin with warm golden undertones.
Tarte Shape Tape 35H Medium Honey
Tarte Shape Tape 35H Medium Honey and NYX Bare With Me Concealer ‘Golden’ are both shades for medium skin with warm undertones. NYX Golden pulls slightly more yellow than Tarte 35H, a shade described for medium skin with warm peach undertones. The NYX Bare with Me Concealer is more medium coverage, vs. the fuller coverage of the Tarte Shape Tape concealers.
