When it comes to base products, the options can feel endless—and quite honestly, overwhelming. Today, I’m breaking down two formulas that are often on opposite ends of the spectrum in terms of coverage, finish, and price: Tarte’s Face Tape Foundation (15% off: allintheblush) and ColourPop’s Pretty Fresh Tinted Foundation Balm.
Tarte Face Tape Foundation
Tarte’s Face Tape Foundation is known for its high coverage and matte finish. It’s designed to help blur pores, smooth skin, and stay in place all day. While the formula is on the thicker side, I find that it applies best with a damp blending sponge or even a dense brush to avoid cakiness. Shade 35N is described as “medium skin with neutral undertones,” and I found it to be a true neutral – not overly yellow or pink. It blends well into the skin but definitely leans full glam. It retails for $42 at Tarte Cosmetics & Ulta Beauty. You can save 15% off your purchase at Tarte with code: “ALLINTHEBLUSH”.
ColourPop Tinted Foundation Balm
ColourPop’s balm foundation is more of a skin tint in balm form. It provides a hydrated, fresh finish and is ideal for light makeup days. It feels creamy and nourishing on the skin – almost like a hybrid between makeup and skincare. The shade Medium 9 is meant for medium skin with neutral undertones, and while it’s a close match to Tarte’s 35N, it runs a touch warmer once blended. The finish dries more dewy, and it allows your natural skin to shine through.
Here’s a side-by-side swatch of both foundations in natural light:
As you can see, both shades are in the same family, but the difference in formula and finish is notable. Tarte’s is more opaque and matte, while ColourPop’s is sheer with a skin-like glow.
Each foundation has its strengths and have been praised quite equally for their individual, distinctive performance. It really comes down to your skin type, the look you’re going for, and how much you’re looking to spend.
