Salvatore Ferragamo and Bloglovin’ kicked off Fashion Week with an intimate night at NYC’s notable lounge, The Box. Known for their risqué performances, the club was the perfect venue for hosting the launch of Ferragamo’s latest fragrance, Signorina Misteriosa.
(All photos by Pablo Frisk)
Official Event Press Release:
The event, held in partnership with Bloglovin’, was inspired by the Signorina concept My Life is a Play, showcasing the unique immersive experience around the new chapter of the feminine fragrance. At renowned downtown cabaret fixture The Box, over 300 VIP guests, including testimonial Grace Hartzel, were invited to specialty cocktails and choreographed performances inspired by the Signorina campaign film. Honored with the Signorina Misteriosa award for their sophisticated style and modern elegance, Chriselle Lim of The Chriselle Factor and Helena Hodne of Brooklyn Blonde wore Salvatore Ferragamo runway collection by Creative Director, Massimiliano Giornetti. Signorina Misteriosa: an innovative olfactive creation of black shades, with a strong gourmand touch, celebrates the secrets of youthful women. Discover more on parfums.ferragamo.com
See the official bloglovin blog post covering this event.
