Who Am I?
I’m Katy, the founder and blogger behind All In The Blush. You’ve probably come across one of my viral dupes across the web or on one of the @allintheblush social media platforms. In addition to finding budget-friendly product alternatives, I also swatch, review & share my ever-evolving beauty & self-care routines.
Dupes
I have always been interested in helping people find alternatives for products that are either unavailable in their country, out of their price range, or simply a duplicate of a product they already own. I created the Dupe Directory to help people find dupes throughout my site much easier. My goal is to help others make smarter purchases and save money, whether it be by offering more affordable alternatives, or by avoiding a duplicate purchase of a shade you may already owne. If you would like to request a dupe for a shade not listed in the Dupe Directory yet, please visit my Instagram and leave a comment on my most recent post.
Product Reviews
All of my product reviews are honest and will always contain a disclaimer at the bottom if any products in the review were PR gifted. If you are a brand interested in working together, please email me at katy@allintheblush.com.